Brand identity
Turning a position into something people recognise on sight — name, logo, typography, colour, imagery, motion and tone of voice — plus the rules that keep it consistent everywhere it appears.
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Naming, logo, type, colour, imagery, motion — as a system with rules.
Companies launching something new, or whose brand no longer matches what they sell.
Five steps, from audit to launch
A written identity system · The full asset set · Guidelines anyone can apply · Templates and collateral
One team, one
through-line.
We take the position and give it a face. Every element is decided rather than defaulted: naming, logo, typography, colour, photography and 3D art direction, motion, and the words the brand uses.
What you get is a system with rules, not a folder of files — so it still looks like itself two years and four hundred assets later. New tools, AI-assisted production included, go in where they raise the quality and stay out where they flatten it.
Audit
What is actually true about the business: what it makes, who buys it and why, what the competition already owns, and where the gap is.
- 01Brand & market audit
- 02Immersion session with your team
- 03Customer interviews, where they help
Position
We decide what you stand for — and, just as importantly, what you give up in order to hold it. It gets written down.
- 01Positioning & brand architecture
- 02Audience and proposition
- 03Messaging and tone of voice
Identity
The face. Every element decided rather than defaulted, and tested against the position before it is signed off.
- 01Naming, where it is needed
- 02Logo, typography, colour
- 03Photography & 3D art direction
- 04Motion and sound, where it earns it
System
Rules, not files. So that anyone — your printer, your agency, your intern — can apply it without asking us.
- 01Guidelines and grids
- 02Templates and collateral
- 03Asset library, ready to hand over
Live
A brand is never finished at launch. We stay on for the website, the campaigns and the upkeep — or we hand it over cleanly.
Tell us about your company and where you want to take your brand. The first conversation is free and stays free.
office@brndxp.comValencia, ES
New York, NY