Brand strategy
The decision about what your brand stands for, who it is for, and why anyone should choose it over the alternative — written down, so every design, campaign and page that follows can be checked against it.
Start a conversation →
What you stand for, who it is for, why anyone should choose it.
Companies whose product has quietly outgrown the story they tell about it.
Four steps, from audit to a written position
A written positioning document · Brand architecture · Messaging and tone of voice · A creative direction to design against
One team, one
through-line.
We start with what is actually true about the business: what it makes, who buys it and why, what the competition already owns, and where the gap is. That comes out of an audit, an immersion session with your team and, where it helps, interviews with your customers. Then we decide the position — and, just as importantly, what you give up in order to hold it.
You get it in writing: positioning, audience, brand architecture, messaging and tone of voice, and a creative direction. Everything we make afterwards is measured against that document. So is everything you make without us.
Audit
What is actually true about the business: what it makes, who buys it and why, what the competition already owns, and where the gap is.
- 01Brand & market audit
- 02Immersion session with your team
- 03Customer interviews, where they help
Position
We decide what you stand for — and, just as importantly, what you give up in order to hold it. It gets written down.
- 01Positioning & brand architecture
- 02Audience and proposition
- 03Messaging and tone of voice
Identity
The face. Every element decided rather than defaulted, and tested against the position before it is signed off.
- 01Naming, where it is needed
- 02Logo, typography, colour
- 03Photography & 3D art direction
- 04Motion and sound, where it earns it
System
Rules, not files. So that anyone — your printer, your agency, your intern — can apply it without asking us.
- 01Guidelines and grids
- 02Templates and collateral
- 03Asset library, ready to hand over
Live
A brand is never finished at launch. We stay on for the website, the campaigns and the upkeep — or we hand it over cleanly.
Tell us about your company and where you want to take your brand. The first conversation is free and stays free.
office@brndxp.comValencia, ES
New York, NY