BRND/XP.
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A dark search lens selects one website from a field of web pages.
For our clients  /  Autumn 2026

Found in Google
and in AI.

Over the past six months we have rebuilt the way we work around SEO, GEO and AI. Here is what that means for your website.

01 — What has changed

People no longer search
only in Google.

A growing share of your customers now asks ChatGPT, Gemini or the AI answers at the top of Google first. Those assistants do not show a list of ten blue links — they give one answer, and name a handful of companies inside it.

Being in that answer, or not, is a different discipline from classic SEO. It is called GEO, Generative Engine Optimization, and it asks for a website that not only ranks, but is also readable and quotable for a language model.

02 — What we have built

Our own tools,
not a stock report.

We have developed our own tools that analyse a website from the inside — not from the outside, the way most scanners do. The result is a complete SEO and GEO audit: what can be improved technically, what is missing, and a concrete roadmap straight away.

A black analysis instrument scans the inner layers of a website.
A

From the inside

The analysis runs with access to the site itself. That is how we find what an external scanner cannot see: hidden build errors, duplicate content, pages competing with each other.

B

Real numbers from Google

We have built connections to Google Search Console and Google Analytics. The audit works with your own impressions, positions and visitor behaviour instead of an estimate.

C

Trained on your site

Almost every site we look after runs on Enfold with the Advanced Layout Builder. Our AI is trained specifically on that, so it understands how your pages are built and can rewrite copy safely.

03 — The plan

An audit is only useful
with a next step.

Every audit ends with a roadmap for six and twelve months, ordered by effect. Not a list of two hundred warnings, but the handful of things that actually matter — and we can start on them right away.

Month 1 — 6

The foundation

  • Technical errors and indexing problems removed
  • Structure, headings and internal links put right
  • Duplicate and competing content identified and rewritten
  • Pages made readable for AI assistants
  • Measurement set up: Search Console and Analytics as a baseline
Month 7 — 12

The lead

  • Content built out on the subjects you want to win
  • Authority built around your core themes
  • Visibility in AI answers measured and adjusted
  • Competitors tracked and the plan adjusted to match
  • A fresh measurement against the baseline every quarter
04 — Why now

Within six months,
your strongest site yet.

That is the goal we set ourselves: the strongest version of your website you have ever had, in terms of content. Not by rebuilding everything, but by systematically improving what is already there.

Because we do this with our own tools and the AI is trained on our own sites, it is also cost-efficient. Work that used to take weeks now takes days.

A robust website of black glass layers stands on a dark foundation.
Shall we start?

Request your SEO/GEO scan.

Send one email and we will run the audit on your website. You get the findings and the roadmap, and then you decide what to do with it.